Working at Paper On Pine, Philadelphia’s premier custom invitation and stationery store, I applied my passion for design and attention to detail across every piece. I collaborated on custom wedding invitation suites, supported print production with local Philadelphia printers to ensure impeccable results, and helped develop the store’s own design language. The shop’s popular Philly Originals products provided a canvas for customer touchpoints and brand expansion. Throughout, I embraced the company’s ethos: “we love a party and gorgeous paper!”, making thoughtful, intentional choices that balance professional polish with friendly warmth. These efforts helped Paper On Pine craft award-winning invitations, culminating in Metro Philly’s Best Invitations 2024.
Paper on Pine
PRINT DESIGN + BRAND IDENTITY REFRESH + ART DIRECTION
mural-style banner for brand storytelling
My goal was to strengthen POP’s brand voice by introducing a color system, typography treatment and illustrations that were able to seamlessly join the other pre-existing brand assets.
after developing the brand refresh, the marketing team was able to implement the visual identity on social media