“The Blueprint”
Poster Series
Research suggests that a lack of representation and narrow or stereotypical portrayals create missed opportunities for all. Highlighting the achievements of Black pioneers helps address the historical erasure and marginalization of Black voices. The Blueprint is a resource to equip educators with the knowledge
to inspire themselves and others to confront challenges, advocate for justice,
and strive for excellence.
CAPSTONE PROJECT
PRINT + BRAND IDENTITY + RESEARCH
This senior capstone project was created as a personal reflection on the importance of representation in education and media. Having spent much of my youth in predominantly white institutions, I sought to create a visual identity that would have represented me during my middle and high school years. Through research, I realized that while representation is crucial for younger audiences, it is even more vital for older demographics, given the historical lack of Black American representation in education. As a Black woman in the design world, where diversity is often limited, I aim to advocate for Black voices and create work that compels change and fosters inclusivity.
Bayard is a unique sans-serif typeface inspired by signs from the 1963 March On Washington For Jobs and Freedom.
